Description

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This guide will walk you through the process of how to start a fashion blog with WordPress, from choosing the right blogging platform to figuring out the technical stuff and the tools you’ll need to optimize your blog and speed up growth.

Specifically, we’ll show you how to start a fashion blog in six steps:

Ready to dive in? Let’s get started!

1. Choose your ideal niche

“Fashion” might already sound like a niche, but in truth it’s a broad category that contains dozens of smaller niches. Every style has its own niche. Many styles contain more than one niche. For example, within the overall niche of “vintage style” there’s the smaller niche of “vintage style found in thrift shops”.

This might sound counter-intuitive, but your first goal when you’re learning how to start a fashion blog should be to refine your niche to the smallest group possible. This makes it easier to create extremely targeted content and marketing campaigns.

To define the perfect niche for your fashion blog, ask yourself two questions:

• What is your core style? How do you describe your core aesthetic? Are you into vintage fashion? Do you consider your style Gothic? Do you like to be one of the first adopters in mainstream trends? Define your style as precisely as possible.
• What makes your use of this style unique? That core style you just defined? Thousands of other people identify with it too. To start a fashion blog that cuts through the noise, you need to figure out how you make the style unique. Do you follow it to rarely seen extremes? Do you combine it with a wildly different style? If you’re not sure, take a look at fashion blogs run by people whose style is similar to yours. What about your use of fashion is different from theirs?

Combine your answers to these questions, and you’ve found the perfect niche for you. This will help you with the next step: getting your ideal domain.